Some new projects and startups need to assess the business idea at a very initial stage in order to get a sense of the market and decide whether to go or not. Such group is not interested to run through the whole feasibility study and is only interested to explore the market with deep investigation and analysis.

Market assessment is carried out through an intensive market research that involves collecting insights from the potential target market. Data collected can be from secondary and primary sources.

We strongly believe in primary data collection as a solid channel for reliable data. Our approach focuses on deploying tools like quantitative and qualitative surveys, focus groups and interviews as they allow us to get rich data that is later analyzed thoroughly for the best meaningful insight.

Market assessment results in a comprehensive market research report that gives a clear for the market sentiments, appetite and trends.